Alpro

Packaging Design And Legal Compliance

Background

Alpro is a Belgium company that manufactures and markets non-genetically modified soy-, almond- and coconut based food and drink products. Click here to read more about Alpro.

Task at hand

Alpro wanted to establish its products on the South African market and needed to ensure that its packaging meets the South African regulatory requirements.

Outcomes

Red Herring Studio evaluated the entire Alpro range and made recommendations for corrections, to ensure compliance with the regulatory prescriptions. Red Herring Studio also assisted Alpro with the layout and design of the packaging, as well as the production thereof. To meet the stringent in-store requirements of a number of major retailers, we also designed and produced a series of in-store product display units for Alpro, which includes cardboard display units and on-shelf parasite units, as well as shelf defenders and branded shelf trays.