Exito

Background

Exito is a business process consultancy that specialises in assisting companies within the medical and pharmaceutical industry to successfully run projects and programmes and adjust to the new pharma structure, whilst achieving optimal efficiency and maximum profits. Click here for more info on Exito.

The task at hand

Exito was a start-up company and required a brand new corporate identity (CI), as well as the relevant material to approach prospective clients with the necessary professionalism. 

Outcomes

Red Herring Studio conceptualised a logo and CI that is representative of the Exito brand, whilst fusing aesthetics and economy for future printing purposes perfectly. The logo is centred on a square, which was inspired by the four key services that are offered by Exito. The square can also be perceived as a diamond, which reflects the years of experience that forged the expertise of the team. Or it can be seen as a propeller, which represents dynamism and an ability to adapt to the winds of change in business. The new logo and CI were also purposefully designed to resonate with Exito’s clients, who are all in the medical and pharma space. 

Exito was furthermore kitted out with all the stationery and material needed to approach their clients and participate in networking and marketing events, with the utmost confidence.  This includes corporate gifts, notepads and pens, response cards and banners. Red Herring Studio also developed and designed a website for them.