NPS
Background
Nutri Pharma Solutions (NPS) is an international producer and distributor of nutritionally balanced product ranges that are aimed at improving overall health and well-being. The company also has an office in Cape Town, South Africa. Click here to read more about NPS.
Task at hand
NPS needed to introduce a series of new products to the trade industry in South Africa. This was done through participation in Africa’s Big 7, as well as advertisements in a number of trade specific magazines. NPS approached Red Herring Studio to assist with the branding of these new products, as well as the design and production of exhibition material and the magazine ads.
Outcomes
Red Herring Studio developed designs for the new products that are both aesthetic and functional. From an aesthetic perspective, the designs have a modern, 3D look and feel, all purposefully created to resonate with the African market. From a functional perspective, the designs were carefully planned to ensure that it can easily be adapted to a range of different applications, right through from product packaging – to leaflets, ads and exhibition material. All without losing the essence of the brand.