Weigh-Less

Management Of Packaging Of Range

Background

Weigh-Less is a South African weight management programme that also supplies a health food range. Click here to read more about Weigh-Less.

Task at hand

Back of pack information and nutritional values on Weigh-Less products play a significant role in the consumer purchase decision and must be 100% correct. Red Herring Studio was tasked with the complete management of the product range that includes more than 70 stock keeping units (SKUs).

Outcomes

Red Herring Studio successfully managed the complete packaging process for the entire Weigh-Less range, including the food photography, packaging design, information layout and print and production management, as well as product pack shots and the product catalogue development and maintenance. This was done while ensuring consistency in colour and quality across the product range and the various packaging formats and substrates.